The first thing guests ask in almost every short-term rental?
Not “Where’s the hot tub?”
Not “How do I work this fireplace?”
It’s: “What’s the Wi-Fi password?”
The Wifi Porter looks like a small, minimalist wood block with a simple graphic. Inside, it stores your network name and password. Guests connect by:
No more:
For short-term rentals, this one tiny gadget solves a surprisingly big pain point. A smooth Wi-Fi experience sets the tone: “This host is dialed in.” And when guests are impressed, they notice the details, and start asking where everything is from.
That’s where the shoppable short-term rental magic begins.

How does a simple Wi-Fi device become part of a shoppable short-term rental?
Because your guests are already shopping with their eyes.
They’re mentally saving:
When they ask about the Wifi Porter and say, “I need this,” that’s your cue. Instead of just answering in the app:
“Oh it’s called Wifi Porter from Ten One Design.”
. . .you can point them to a curated place where they can shop your entire STR.
Now your response becomes:
“It’s called the Wifi Porter—I have it linked on our ‘Shop the Cabin’ page along with our other favorite STR items if you want to grab the same one.”
You’ve just:
No pressure. No sales pitch. Just useful.
You do not need an influencer-level setup to start. Here’s a simple path I recommend to my coaching clients who are figuring out how to start a short-term rental that also earns from recommendations:
For me, that was the Wifi Porter because nearly every guest mentions it.
Pick one item in your space that guests constantly ask about:
Start your shoppable short-term rental strategy around that.
On your website, digital guidebook, or even a simple link-in-bio page, create a section called something like:
Include:
This can be as simple as links to Amazon, brand sites, or affiliate links if you use them.
Right under or next to your Wifi Porter, you could add a small, clean card:
Love this Wi-Fi tap block?
Scan here to shop our STR essentials.
Link that QR code to your “Shop Our Stay” page. Suddenly, your Wi-Fi Porter isn’t just a convenience; it’s the gateway to your shoppable short-term rental ecosystem.
In your automated welcome:
“PS: Guests always ask about our Wi-Fi gadget, bedding, and kitchen gear. If you love something in the cabin, we probably linked it here: [your shoppable page link].”
Again, zero pressure. Just an extra layer of hospitality.
If you’re serious about growing your STR portfolio or scaling beyond one property, treat this like research:
Over time, your list becomes increasingly useful and profitable.
Ready to start your own journey but not sure where or how to start?
I’m Ragan Erickson, a McCall, Idaho–based Realtor® and short-term rental coach helping people build wealth and memories through real estate. After moving from Southern California’s mountains to Idaho’s, I turned my love for small-town living and data-driven investing into a business that helps others do the same.
On my blog, you’ll find tips for buying and selling in McCall, launching profitable short-term rentals, and designing a lifestyle you don’t need a vacation from. Whether you’re dreaming about your first cabin, an STR portfolio, or a full-time move to the mountains, you’re in the right place.
📬 Connect with me: yahooidaho.com | Instagram | TikTok
📌 Also on Facebook | Pinterest | YouTube for more McCall real estate + STR tips!
MEET THE BLOGGER
I’m Ragan — a hospitality girl turned tech nerd who swapped pouring wine for building smart marketing systems. I co-founded a SaaS company for wineries, fell in love with AI, and now help others use it to make the real estate process and short term rental business feel easier and more human, ironically. Mom of two teenage girls, wife, AirBnb Superhost, and total pickleball addict.
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When you’re furnishing your short-term rental, it can feel like death by a thousand Amazon orders. A sofa from one site. Barstools from another. Sheets from somewhere else. Ten tabs open. Twenty tracking numbers. And at the end of it all, you’ve blown the budget and you’re still missing the can opener. That used to […]
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